February 05, 2026
Chris Craft Elevates the Boating Experience with a Reimagined Launch 27, to be Unveiled at Miami Boat Show
America’s Boatbuilder introduces redesigned boat with sleek new hull, interior design and technology at Miami International Boat Show
*Visual and interview opportunities available*
WHAT: Chris Craft, America’s Boatbuilder Since 1874, will unveil the all new Launch 27 at the Discover Boating® Miami International Boat Show®, February 11 at 10:30 AM EST at the Miami Beach Convention Center (MB 1966). The unveiling event will include the introduction of Launch 27, interviews with Chris Craft leaders and boat tours. Coffee and pastries will be served.
WHY: Reimagined from bow to stern, the next generation Launch 27 blends modern performance with timeless design, offering boaters a more refined, more connected and more effortless experience on the water. For more than 25 years, the Launch 27 has been one of the most beloved models in the Chris Craft portfolio—known for its iconic silhouette, smooth ride and unmistakable craftsmanship. The newly redesigned model elevates everything owners love: richer materials, enhanced comfort, and advanced technology that brings luxury and usability together in a fresh, contemporary expression of a Chris Craft classic.
A news release with Launch 27 details and specs will be provided at the unveiling event.
VISUALS:
- The Launch 27 will be available for tours and to capture photos/video
- Additional Chris Craft boats will be on display
INTERVIEW OPPORTUNITIES WITH CHRIS CRAFT LEADERS:
- Steve Heese, president
- Ron Berman, VP engineering
- Allison Scharnow, VP of marketing and customer experience
WHEN: Wednesday, February 11, at 10:30 AM EST
WHERE: Miami Beach Convention Center MB 1966
1901 Convention Center Dr, Miami Beach, FL 33139
Please RSVP to both:
- Daniel Sullivan, dpsullivan@winnebagoind.com, (720) 335-7504
- Allison Scharnow, allison@chriscraft.com, (305) 360-6821
ABOUT CHRIS-CRAFT
Chris-Craft, America’s Boatbuilder Since 1874, leads the industry in craftsmanship and quality which represents the company’s enduring devotion to its proud past. Chris-Craft is headquartered in Sarasota, Florida and builds the following sterndrive and outboard power boat models for the 2023 Collection: The Launch, Launch GT, Calypso, and the Catalina, which range in length from 24 to 35 feet. For more information, visit: www.chriscraft.com. Chris-Craft is a wholly owned subsidiary of Winnebago Industries (NYSE: WGO), a 65-year-old manufacturer of outdoor lifestyle products.