Sarasota, FL – May 8, 2018 – Chris-Craft is pleased to announce that 25 dealer partners have been honored with The National Marine Manufacturers Association (NMMA)’s 2017 Marine Industry Customer Satisfaction Index (CSI) Awards on May 2, 2018. The Awards honor boat dealers for excellence in customer satisfaction and excellence in customer service.
“Customer care has been, and will continue to be the cornerstone for success in all aspects of our business. We understand the commitment made by this list of dealers to exceed customer expectations. We are so grateful for the service teams, and the amazing staff supporting our customers,” said Gavan Hunt, VP of Sales. Chris-Craft is proud to congratulate the following dealer partners on receiving this honorable award: Bates Wharf, Boat Town, Bosuns Marine, Centerpointe Yacht Services, Fremac Marine Sales, Grande Yachts International, Gage Marine Group, Hamlin’s Marine, Hagadone Marine Group, Jacksonville Marine, Legendary Marine, Mau Marine, M&P Mercury Sales, Marine Daniel Masson, Nichol’s Marine, Pride Marine Group, Seattle Watersports, Singleton Marine Group, The Ski Shack, SMG Wake Houston, South Shore Marine, Stone Harbor Marina, Tahoe Vista Sports, Walker’s Marine, and Viage Group.
The 2017 CSI Award dealer recipients achieved an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past program year. Data is collected as part of a survey among customers purchasing a new boat or engine during the period between January 1, 2017 and December 31, 2017. For this reporting period, the program surveyed more than 140,000 customers.
“Boat dealers are the direct line between the customer and the manufacturer, playing an essential role in the boat ownership experience and fostering customer satisfaction. The 2017 boat dealer CSI Award recipients excel at serving boaters with a commitment to superior sales and service,” notes Robert Newsome, vice president of engineering standards and membership for NMMA. “We thank the dealers for their dedication to their customers, ensuring that today’s boaters remain lifelong boaters.”