SARASOTA, Fla. (November 4, 2005) - Chris-Craft Corporation, a leading manufacturer of premium quality boats and motor yachts, was recently recognized by the National Marine Manufacturers Association (NMMA) with an award for excellence in customer satisfaction for the 2005 program year.
The awards are based on the NMMA's Customer Satisfaction Index (CSI) program, which focuses on obtaining valuable customer feedback, strengthening the customer experience and increasing customer service and satisfaction at both the manufacturer and dealer levels.
Chris-Craft received the CSI award in the category Sterndrive Cuddy and Express. "Customer satisfaction is something we take very seriously at Chris-Craft," says President Steve Heese. "It's good to know that all of our work with the CSI program is being recognized throughout the marine industry."
In addition, Chris-Craft recently awarded their own dealers with company CSI awards at the annual dealer conference held in August. Awards were presented to dealers who achieved the highest CSI scores for the 2005 model year, based on CSI survey return rates and quality of responses. Awards were handed out to Clinton Harborside Marine in Clinton, Conn., Naples Marina in Naples, Fla., Sundance Yacht Sales in Seattle, Wash., Yacht Works in Sister Bay, Wis. and Gulves in Sweden. Each of Chris-Craft's 70 plus dealers worldwide participate in the program.
The industry CSI Awards presentation was held on Friday, October 21 at the IBEX Industry Breakfast in Miami, Fla.
Based in Sarasota, Fla., Chris-Craft has a fleet of nine models ranging from 20 to 40 feet. Over the next year, Chris-Craft plans to unveil four more models, expanding the range even further. With a tradition of excellence dating back to 1874, the Chris-Craft name represents craftsmanship, classic elegance, total reliability and performance. For more information, visit our Web site at www.chriscraft.com.